The Land of Cockaigne

Contextual marketing in 2025 Meet Pieter. Pieter wakes up, as may like us, by his smartphone alarm app. Takes a shower and enjoys his cappuccino from his coffee machine before he gets in his car to work. An ordinary day for an ordinary guy, but in an extraordinary time. Pieter does not actually own his […]

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Creating scale: standardisation vs flexibility

There is a perceived paradox in designing for scale while allowing for local requirements. You need to discipline yourself on the short run in order to ‘protect’ the flexibility that you need in the long run, across your entire footprint. In short: Many telcos, and organisations alike, that operate across a variety of markets need […]

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Cryptocurrencies’ UX problem

The world of cryptocurrencies is surely stirring up some debate in its young life. Blockchains that challenge traditional institutions, Bitcoin as a store of value, Ethereum offering smart contracts and coin offerings (ICO) to raise funding for projects. The list goes on with audacious plans and some tangible innovations. Will it revolutionise our banks, challenge […]

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Experience harmonisation and IT standardisation

An important part of a digital transformation is the technology stack and how it supports the agile development of your (customer facing) frontends. This is important for a single stack, but exponentially important for those organisations which have grown via acquisition and where individual stacks have evolved in isolation, resulting in multiple technology solutions and […]

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MVP & prototypes

  In a previous blog post I have tried to pinpoint the evolution from data, to information, to knowledge. There are many parallels to be drawn between the way knowledge evolves and how an Online User Experience gets optimised. Both do not hold an absolute truth, but aim to anticipate to an ever changing environment […]

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People over ‘roles’

People are the core of the organisation. Therefore motivation, performance management and establishing an innovative culture are the new lifelines of today’s knowledge economy. So how to change the strategy from an output driven approach to an approach where shared values and direction are the key objectives of the organisation? Will it re-center people back […]

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Recruitment for knowledge safaris

If people form the DNA of every organisation. So why are we designing organisations around its desired output rather than the people around the organisation evolves? A typical recruitment process starts with a ‘JD’, a job profile. The required skills, education, hands-on experience or even an associated brand from which the candidate is lured in, […]

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Why knowledge thrives on transparency and diversity

Knowledge is a difficult concept to grasp. Once you think you have found a working definition, it slips away, like sand through your fingers. Why is it so important to define the concept of knowledge, or even consider it as an asset to the organisation? Reasons might not be as obvious as they might seem […]

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Hotdesking. Is it for everyone?

Hot-desking: the working practice of sharing desks or workstations between workers, as a means of saving space and resources http://en.wikipedia.org/wiki/Hot_desking The concept is close to 20 years old. First applied to sales departments, only touching base from time-to-time, and an obvious measure considering their time spend in the physical office. Somewhat later driven by ‘cost control’ […]

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